Doing Biz the Feminine Way

Hi lovely,

I’m back from my travels and you’ve been on my mind! This vacation opened up a new channel for me in my business. That might sound a little funny considering I was not doing “business” by any practical means.

I hiked all over the Swiss Alps. I received massages. I swam in the Mediterranean Sea. I ate incredible pasta and pizza and drank delicious wine. I stayed away from email as much as possible, and trusted that a new phase of my brand would come through by simply spending time with me.

While traveling I felt into what it really means to be a woman entrepreneur. Do we have to DO more? Do we have to FORCE more? What about the receiving? What about our bodies? What about our desires?

The final phase of my trip involved a beautiful mastermind between women entrepreneurs from all over the world in Florence. Coaches, healers, body workers and yoga teachers all on a mission to transform themselves and their communities. We had the chance to ask our mentor a number of questions about our businesses, and I couldn’t help but notice a theme.

A lot of questions, myself included, began with these words: I don’t know… I don’t know how to get to the next level. I don’t know who I’m meant to serve. I don’t know where the money is coming in next. I don’t know how to write a newsletter to my list. I don’t know to to reflect who I am in my copy. I don’t know the right title for my program. 

I personally know this conversation well because I’ve gone down this rabbit hole too many times. I don’t know what to put on my website. I don’t know what to charge. I don’t know what to wear in my photo shoot. I don’t know if I can lead that retreat.

But the truth is.. we know better. We always have, the knowing is in our bones. 

Imagine a trust in yourself so big that confusion no longer tackled your ideas.
Imagine surrendering to your higher purpose in such a way that you’re no longer available to question your self-worth or value.
Imagine knowing in your bones that you always have the answers.

Our purpose was decided long before we were born, ladies. Looking outside ourselves for answers isn’t the way. There’s no point in comparing our mission to other women on the path, all we need to do is focus on ourselves. What lights you up? What brings you joy? What keeps you up at night? That’s you, sister. When we strip away the stories and trust our hearts, the answers always show up.

Trusting yourself is a total game changer. I’m more clear than ever that my message is to help holistic entrepreneurs remember who they are and what they came here to do. I don’t help them figure out their target market, packages, or business model. I help them remember why they’re on this earth in the first place, and then the business pieces fall into place once her essence is remembered. When you remember, the tears and copy begin to flow.

When you are YOU, your clients will trust you. When you are YOU, business becomes a flirtatious game. 

The feminine way of doing business is allowing your work to come through.You don’t have to force the perfect newsletter. Instead you can enjoy the process and let your words dance on the page. If you’re blocked spiritually, energetically, or physically- that’s when we force things. That’s when we burn out. When you take care of every aspect of your being, you become an open vessel for your real message to come through.

Take care of yourself, sister. Trust that powerful voice of yours. Trust that longing in your heart. Trust your guidance system.

I’m with you,


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